Due to packaging being able to play a major role in marketing a product and giving a first impression of it, brands are concentrating on creating excellent packaging. It is important to choose the best type of packaging according to what you are selling. High-quality products that demand the best packaging can opt for two piece boxes. The boxes include a tray along with a lid. They are able to provide the product with a strong packaging solution that makes it look eye-catching as well. The customer will also feel excited opening a box like this.
Below is a discussion of the packaging efficiency and product presentation features of these boxes:
To enhance the efficiency of these boxes, they are made to be sturdy. The tray and lid tend to have a double-wall structure. This can help the business get really durable boxes which can secure the product placed in them. Inserts are also able to be added within the box which play the role of keeping the item in place.
This type of packaging is therefore preferred by high-end brands because of its strength. Good-quality packaging material should be used when making the boxes so that their strength can be ensured. Two piece cardboard boxes are popular due to cardboard being customizable allowing a brand to make the box have the perfect strength.
To make the packaging be efficient in all aspects, its size is considered carefully. Brands that carelessly choose to make any size box can give people a bad impression. The customer will see that the brand has wasted precious packaging material on making the box be too large. The customer’s expectations are even broken when they open the box to find out that the size of the product is not what they expected.
Small boxes are likely to cause damage to the product when it gets congested in the box and is tough to take out of it. These boxes are not efficient and do not give a good impression.
This is why these boxes get made after measuring the size of the product so that the right dimension packaging can be created which will not harm the product in any way.
Use of color
To make the packaging look presentable, it is designed carefully. Colors are important when figuring out how to design the packaging because they can make the box look more appealing.
When you look at color theory you will get to know that different colors have certain meanings therefore it is important to choose those which help people know about what you are selling.
For example a brand aiming to show it is classy can make a black box because the color black represents expense, class, mystery, etc. The inside area of the box can be printed in black as well or you may print it in red to give the packaging an exciting look.
Include brand logo
These boxes look great when they are designed simply allowing customers to not get confused. Some companies may only choose to include their brand logo on the box and it will still look appealing. The box will help increase brand awareness whilst giving off an appealing look.
Boxes that have a brand logo on them can look professional and shoppers will also know which brand is selling the product.
Use of finishing options
To make two piece boxes wholesale look more appealing, embellishments and finishing options can be considered when designing them. These finishing options allow the packaging to look a certain way and stand out in front of simple looking boxes.
For example a brand can consider gloss, matte, as well as soft-touch coatings. Other options include hot foil stamping, UV spot printing, embossing or debossing.
These are able to provide the packaging with a glamourous touch which will appeal to those people wanting to buy luxury and high-end products that are often packaged in these boxes. Customers will see that the company has invested time and effort into making amazing packaging that gives a good first impression. This impression is able to help make people consider getting the product therefore resulting in the packaging effectively marketing it.
If you are able to choose the best type of packaging for your product, you can make it stand out and appeal to the target audience who will probably end up buying it. Custom two piece boxes are efficient and can present a product amazingly when they are designed well.
This is when they are made with sturdy packaging materials and are designed in a way that they will be more prominent than the competition placed next to them. The right packaging is necessary as it can convince people that your brand is worthy of buying from as people will think something of a high quality is in the box.